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Post by account_disabled on Oct 25, 2023 7:36:30 GMT
In the area of segmentation, it is also worth paying attention to Customer Value Marketing,building customer value and/or maximizing revenue. Thanks to advanced segmentation methods and the above-mentioned RFM analytics, you can create multi-channel process automation. One that will take into account the customer life cycle from the moment of generating leads Through the creation of a refined and valuable segment, to actions that influence user loyalty. Additionally, these processes are updated in real time with transactions and customer phone number list behavioral data. Such a dynamic image can be useful for creating and automating new marketing processes to convert them into segments that may be of even greater value to the company in the future. When considering Customer Value Marketing. One can refer to the Customer Journey . It is a coherent and automated form of relationship with the customer, which involves monitoring their purchasing processes and analyzing their reactions to sent messages. This marketing automation feature checks what users buy most often, as well as what percentage of them complete the purchasing process. However, the above requires detailed data analysis,big data.
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