Post by account_disabled on Feb 14, 2024 6:42:17 GMT
Maybe you've heard of Google Tag Manager or used GTM but don't clearly understand what the role of Google Tag Manager is , right? Don't worry, Prodima experts will help you understand Google Tag Manager through detailed sharing in this article. Let's get started now! What is Google Tag Manager? Google Tag Manager (GMT) means Google Tag Manager - is a great tool that helps Marketers easily update and manage tags on websites such as: remarketing tags (Facebook Pixel, Google Ads), Website tracking tags (Google Analytics) and conversion optimization tags (Crazy Egg, Hotjar, Google Optimize).
What is Google Tag Manager Google Tag Czech Republic Telemarketing Data Manager is a tool that helps users update and manage tags on websites To put it more simply, if you do it manually, you have to install Google Ads, Google Analytics, Facebook Pixel... into the source code of the website - depending on each campaign you need to install more or less tags. Because of that, your website will be heavy and load slower, affecting page performance greatly. Meanwhile, by simply installing GMT on your website, you can manage all tags without using the website's source code. Components of Google Tag Manager So now that you have a clear understanding of what Google Tag Manager is, let's continue to learn about the following main components of GTM: Account: This is the most important component of GTM. If your business sells a few specific products, only 1 GTM account is enough.
But for agencies working for many clients, they must create more GTM accounts. Container: Each website will be placed in a container (with many tags). Tag: These are the code snippets that Prodima mentioned above, along with many other code snippets from any third party. Trigger: Determine the conditions that allow a tag to operate. For example: Condition "Order successfu Order registration confirmation" will be the active tag. Variable: Declaring a Variable will help Tag and Trigger work better based on a close relationship: Tag depends on TriggerTrigger depends on Variable to determine whether the condition of that value should be activated or not. Google Tag Manager will classify Variable as follows: Built-in variable : Pre-built, suppose you only want to set a trigger to trigger at the successful order page you will set the "Page URL" variable containing that URL.
What is Google Tag Manager Google Tag Czech Republic Telemarketing Data Manager is a tool that helps users update and manage tags on websites To put it more simply, if you do it manually, you have to install Google Ads, Google Analytics, Facebook Pixel... into the source code of the website - depending on each campaign you need to install more or less tags. Because of that, your website will be heavy and load slower, affecting page performance greatly. Meanwhile, by simply installing GMT on your website, you can manage all tags without using the website's source code. Components of Google Tag Manager So now that you have a clear understanding of what Google Tag Manager is, let's continue to learn about the following main components of GTM: Account: This is the most important component of GTM. If your business sells a few specific products, only 1 GTM account is enough.
But for agencies working for many clients, they must create more GTM accounts. Container: Each website will be placed in a container (with many tags). Tag: These are the code snippets that Prodima mentioned above, along with many other code snippets from any third party. Trigger: Determine the conditions that allow a tag to operate. For example: Condition "Order successfu Order registration confirmation" will be the active tag. Variable: Declaring a Variable will help Tag and Trigger work better based on a close relationship: Tag depends on TriggerTrigger depends on Variable to determine whether the condition of that value should be activated or not. Google Tag Manager will classify Variable as follows: Built-in variable : Pre-built, suppose you only want to set a trigger to trigger at the successful order page you will set the "Page URL" variable containing that URL.